TikTok has become a powerful platform for small businesses, thanks to its unique ability to turn creative ideas into viral moments. With an endless stream of trends, sounds, and challenges, small businesses have plenty of opportunities to reach a larger audience and showcase their brand in fresh and engaging ways. Keeping up with TikTok trends can feel overwhelming, but using them effectively can skyrocket your brand’s visibility, attract new customers, and build stronger connections with your audience. Here’s a guide to the top TikTok trends for small businesses and how to use them to promote your brand. buy 1000 tiktok followers

1. Behind-the-Scenes (BTS) Content

People love seeing the inner workings of businesses they support. Behind-the-scenes content humanizes your brand, gives viewers a sense of authenticity, and builds trust. From showing how your products are made to giving a glimpse into the daily routines of your team, BTS content is engaging and relatable.How to Use It: Film short, casual videos of your team in action, packaging orders, or setting up a store. Add a voiceover or text to explain what’s happening in the video. Using trending sounds or fun text overlays can make the video more engaging and align it with current trends.

2. Challenges and Hashtag Challenges

Hashtag challenges are a mainstay on TikTok, encouraging users to create videos around a particular theme or task. Creating or participating in a challenge is a fun, interactive way to engage with the TikTok community and gain exposure for your brand.How to Use It: Join a popular challenge that aligns with your brand, or create your own branded challenge to engage your followers. For instance, a bakery could launch a #BakeChallenge where followers share their baking creations. Offer a reward for the best entry to incentivize more participation.

3. Educational and How-To Videos

Educational content is incredibly popular on TikTok. By sharing tips, tricks, or tutorials, you can position your brand as an authority in your industry. These videos provide value to your audience, making them more likely to follow you for future content and see you as a trusted resource.How to Use It: Create short videos offering tips relevant to your industry, such as “Top 3 Skincare Tips for Dry Skin” if you’re in the skincare business. Show your products in action while giving practical advice, and use a clear call-to-action to encourage followers to visit your profile for more tips.

4. Unboxing and Product Reveal Videos

Unboxing videos are a popular trend that allows businesses to showcase their products in an exciting way. These videos are especially effective for new product launches or limited edition items, building anticipation and encouraging purchases.How to Use It: Film unboxing videos where you (or a customer) open and explore your products. Add a catchy sound or upbeat music to keep viewers entertained. You can also partner with influencers to unbox your products, reaching a wider audience.

5. User-Generated Content (UGC) and Customer Testimonials

User-generated content is highly trusted by potential customers and often more relatable than brand-created content. Sharing customer testimonials, reviews, or videos of customers using your products helps build social proof and makes your brand feel more trustworthy.How to Use It: Encourage customers to share videos using your branded hashtag, and repost their videos on your TikTok account (with permission). You can also create a campaign where customers tag you in their videos for a chance to be featured, increasing engagement and visibility.

6. Trending Sounds and Audio

TikTok users love trending sounds, whether they’re catchy songs, funny clips, or voiceovers. Incorporating trending sounds into your content can make your videos more relevant and increase the chances of appearing on the “For You” page, where new users can discover your brand.How to Use It: Browse TikTok’s “Discover” tab or the “For You” page to identify trending sounds. Pick sounds that align with your brand’s personality, and add them to your videos creatively. For instance, use a popular sound to narrate a product demonstration or tell a story about your brand.

7. Day-in-the-Life and Workplace Culture Videos

Day-in-the-life videos give followers a glimpse into your brand’s personality and operations. These videos can help humanize your brand, showcasing what goes into making your products or managing your business.How to Use It: Share short clips of what a typical day at your business looks like, including team activities, funny moments, and snippets of your workspace. Highlight the people behind your brand to foster a personal connection with your audience.

8. Product Tutorials and Tips

Showing people how to use your product can drive sales, especially if your product has unique features or multiple applications. Tutorial videos are educational, entertaining, and provide a reason for users to follow your account for more tips.How to Use It: Create a video series around tips and tricks that feature your product, like “3 Ways to Style This Dress” if you’re a clothing brand. Use close-up shots, clear instructions, and engaging captions to make the tutorials easy to follow.

9. Customer Q&A Sessions

Answering questions from your followers is an excellent way to engage directly and provide helpful information. By addressing common questions in a fun, conversational style, you can build a stronger relationship with your audience and showcase your brand’s expertise.How to Use It: Encourage followers to ask questions about your products or industry. Use the “Reply with Video” feature to answer these questions, showing your audience that you care about their feedback and are eager to help.

10. Packing Orders in Real-Time

Packing orders on camera is a trending format that’s both satisfying and exciting for viewers. By showing your process for preparing and shipping products, you highlight the care and attention that goes into each order, making customers feel special and valued.How to Use It: Film yourself packing orders, highlighting any personalized touches like thank-you notes or special packaging. This type of video also allows you to showcase different products and create anticipation for those waiting to receive their orders.

11. Flash Sales and Exclusive Discounts

Flash sales are a fun way to leverage TikTok’s real-time engagement. Announcing a limited-time discount or exclusive deal encourages immediate action and can create a sense of urgency among viewers.How to Use It: Create a quick video announcing a flash sale or special discount available only to TikTok followers. Include a CTA like “Shop Now” or “Limited Time Only” to drive engagement, and make sure to link the sale in your bio.

12. Collaborate with Influencers

Influencer marketing is a huge trend on TikTok, and even small businesses can benefit from collaborations with micro-influencers. Partnering with influencers who share your brand’s values and style can help you reach new audiences and gain credibility.How to Use It: Research and connect with influencers in your niche who have a loyal following. Collaborate on content that highlights your products in an authentic way, such as unboxing videos, product reviews, or styling tips.

13. Before and After Transformations

Transformation videos are popular on TikTok, especially for beauty, fashion, and home decor brands. Showcasing a “before” and “after” using your product can be a powerful way to highlight its impact.How to Use It: Film a quick “before” shot, then cut to an “after” showing the result of using your product. This format works well for brands in beauty, fitness, and decor but can be adapted to fit other industries too.

14. Go Live on TikTok

 You can use this format to launch new products, answer questions, or even showcase your products through live demonstrations.How to Use It: Announce your live session ahead of time to get people excited. During the live, engage viewers by responding to questions, highlighting your products, and offering exclusive promotions to drive sales.

Conclusion

TikTok trends offer small businesses a unique way to showcase their products, engage with customers, and build a brand presence. From behind-the-scenes looks to influencer collaborations, these trends are not only fun but also highly effective for promoting your business. By staying current with trends and putting your unique spin on them, you can maximize TikTok’s potential to grow your business, connect with new customers, and stand out on this rapidly growing platform.

• Country: United Kingdom