Instagram quotes are a very old type of content on the platform. The digital platform, Instagram, is essentially a place where people share their photos or thoughts. They can follow their loved ones and make connections. Apart from that, the platform is also a great marketplace for showcasing your business. Now, how can you combine the oldest form of content (i.e., quotes) and the newest one (i.e., marketing)?

Let’s find out through this article. Keep reading to explore the important role of Instagram quotes in uplifting a business. Understand the importance of every single post and story that has quotes. You can analyze various accounts and their stories offline with an Instagram private story downloader. This helps you understand the role of Instagram quotes. 

Can you Still Post Quotes on Instagram?

As we know, Instagram quotes are one of the oldest forms of content on Instagram, so you may wonder if it is still okay to post them. No worries. You can even post quotes on Instagram now. There are no restrictions on the platform for posting quotes. Still, it has a huge search volume and audience base. 

Benefits of Posting Quotes on Instagram

You can use many tools to design a post containing quotes for Instagram. The Instagram quotes are easy to create and easy to read. Thus, the consumption of such content is high. The reach is also significant. Here are the extended benefits listed.

• Easy to digest
• Quick to resonate
• High engagement potential
• Increases brand awareness

Easy to Digest

Quotes that are posted on Instagram are quick and easy to read. This makes them simple to digest so the audience can stop scrolling and read them. The content that gets high engagement on Instagram is those that can stop the audience from scrolling. 

Quick to Resonate

Many users appreciate inspirational or informational quotes that are relatable. This encourages them to share the content, increasing their visibility. Many will be able to discover the account. Mostly, such content is a great opportunity for reaching new audiences for businesses. Potential leads can also be found.

High Engagement Potential

Carefully curated quotes that align with the motto of the brand can initiate conversations.  This prompts the audience to put comments or share their opinions. Moreover, this is the best way to initiate conversion. Add a call to action, and it will help you achieve good engagement. 

Increases Brand Awareness

Sharing quotes associated with your brand values can emphasize your image and further help bond with the target audience on a closer level. Insert your brand’s logo in every post so you can make your brand recognizable. Thus, this repeated exposure can bring you immense brand awareness. 

Tips to Share Quotes to Boost Your Presence

• Share motivational content 
• Post testimonials
• Publish team quotes

Share Motivational Content 

The best way to post quotes on Instagram is to inspire your audience. There are many brands that periodically share inspirational quotes with hashtags such as #MotivationMonday and #Quotestagram. These quotes are aimed to be motivating. Spread positivity on Instagram. The algorithm likes such content. To make this method work, your post needs to be relatable to your business and not a random one. For say, if you are a clothing brand, you can post quotes with the hashtag #outfitinspirtion or #bodypositivity. This can inspire your followers, resonate with you, and stay active.

Post Testimonials

Social proof is very helpful in boosting brand engagement rates. Instagram is a digital platform on which you can share proof of your existence by sharing testimonials, which can motivate your followers to share feedback on your services or products. Share a relevant quote. Or quote what your customers said in a post. This could be a great way to increase your credibility and promote sales. Moreover, this is an effective marketing strategy that some businesses miss out on. They post long videos of their customers speaking. However, they fail to post short quotes from their customers. Nevertheless, a catchy phrase from the customer testimonial can drive traffic to your other videos and the long-form testimonial you posted. To make people watch your testimonials, you need to have your account well-optimized. Use the suite of tools from FuzTools to optimize your Instagram account. 

Publish Team Quotes

Most brands use their Instagram account to showcase the culture of the company.  Letting your employees tell their thoughts is a good way to publish team quotes.  Posting this can help you exhibit your culture and entice top talent in the future. On the whole, you can show your humane approach elegantly and visually.

Wrapping Up

The quotes on Instagram are responsible for making your Instagram business highly discoverable. Get a hold of your Instagram quotes strategy and build your online presence. This strategy can help you achieve sky-high fame. Get to know your audience and find what type of quotes they resonate with. Take advantage of this strategy, get help from this article, and make your Instagram presence prominent.

• Country: United Arab Emirates