Instagram has developed a way to minimize negative comments on the platform and give more prominence to positive or valuable comments: these are the pinned comments on Instagram. In this guide, we’ll cover how to use Instagram’s pinned comments to boost your engagement and community trust, as well as highlight some strategies.

What Are Instagram Pinned Comments?

Pinned comments are a feature allowing a select few comments to appear at the top of a post or in the summary feed, giving more visibility to positive or engaging comments. When a comment is pinned, the author receives a notification that their comment has been highlighted on the post.

How to Pin Comments on Instagram

When posting on Instagram, if you want viewers to focus on specific comments, you can pin up to three comments on a single post. These pinned comments will remain at the top of the comments section, regardless of when they were posted. It’s worth noting:

• You can only pin comments on your posts.
• Replies to comments cannot be pinned.
• You cannot pin your comments.

How to Use Instagram Pinned Comments for Your Strategy

Using pinned comments can be a powerful tool for brand strategy, as it helps control the narrative by spotlighting comments that reflect positively on your brand or answer common questions. Here are three strategic ways to use Instagram-pinned comments effectively:

Showcase Reviews or Testimonials Pinning customer testimonials can build trust and influence new followers or potential customers. When people see positive feedback highlighted on your post, they’re more likely to view your brand favourably. See what people are saying for even more social proof, consider enhancing your posts with Instagram comments to add credibility and engagement.

Answer Frequently Asked Questions Are you receiving repeated questions on a post? Respond to the most common queries and pin those comments, so users can see answers immediately. This reduces repetitive questions and provides valuable information right at the top.

Highlight Interesting Comments Draw attention to comments that prompt further engagement or curiosity about your content. This encourages others to engage more deeply with your posts and can even inspire conversations within the comments, helping to grow your community.

How to Unpin Comments on Instagram

If you’d like to change the pinned comments on a post, unpinning them is simple:

• Go to the Post: Head to the Instagram post where you have a pinned comment.
• Find the Pinned Comment: The pinned comment will be at the top of the comments section.

Unpin the Comment

On Android: Long press on the pinned comment and select the thumbtack icon to unpin it.

On iOS: Swipe the comment to the left, and select the pin icon to unpin it.

Confirmation: Once you tap the icon, the comment will return to its original position.

By managing pinned comments thoughtfully, you can maintain relevant engagement and ensure that the most meaningful interactions remain at the forefront of your posts.

• Country: United States