How to Create High-Quality Custom Nail Polish Boxes?

S

One of the key factors that can instantly make or break the sales game for any brand is its packaging. Especially when we talk about cosmetic items such as nail polishes, the first thing that customers notice in them is their outlook. Custom nail polish boxes not only help to safeguard the delicate nail polishes, but also serve as robust marketing tools.

In case you are wondering how to create high-quality and lucrative custom printed nail polish boxes here is some quick information to answer all your concerns. But before getting into the details, let’s first understand why these boxes are so important for nail polish brands.

Significance of Nail Polish Packaging for Brands

With the help of custom packaging, brands can exhibit their nail polish range in style. Just imagine a customer is entering a cosmetic shop to find a good nail polish shade. To their amazement, they find a large number of nail polish shades properly presented in custom boxes with hints of the color shade inside them. This makes it easy for the customers to find the right shade of their choice as makes the entire buying process super easy.

Nail polish boxes are known for their diverse usage, the best one of which is their branding benefits. We all know how fragile are the nail polishes, and that is why they require high levels of safety during shipping and handling. In addition, with the right packaging, brands can directly influence buying decisions and get a chance to expand their sales shortly. Moreover, they can utilize the spaces on the box for depicting their insights such as contact information, brand logo, usage directions, ingredients, etc.

This helps them keep the customers informed and helps them memorize the brand’s essential details for future purchasing as well. Another reason why brands are turning towards custom boxes instead of the traditional ones is the fact that these are made of eco-friendly materials that cast no negative impact on the planet.

How to Design the Best Custom Nail Polish Boxes?

Design of the box is the major head-turner for any brand. The main rule to follow in any design is to never compromise on the quality of components used in making these boxes. We have summed up here the key components of any design that should never be neglected by any brand.

1. Material

The right choice of materials plays a vital role in deciding the overall quality of packaging. There are many options available in this regard, and brands need to look up for the ones that meet their overall goals and aims. They can use Kraft that is highly eco-friendly, cardboard that is cost-effective, and paperboard that is versatile and flexible for maximum custom changes. When choosing any material, brands need to focus on aspects such as cost, thickness, eco-impact, and durability. The decision should be based on the type of packaging one wants to achieve as well as the interest of the audience.

2. Size & Shape

The box dimensions should be carefully selected, based on the size of product to be placed inside. Therefore, brands need to take the box dimensions carefully, decide on the overall number of bottles they require, and consider the shipping requirements and shelf space as well.

Most of the times we can see rectangular shape of the box commonly, however some other popular shapes include cylindrical boxes and hexagonal ones. Choosing the right size is important to prevent the product against damages and keep the bottles intact inside while making them stand out on retail shelves.

3. Printing and Finishing

To make the boxes even more appealing, their accurate printing and finishing is needed. Therefore, brands opt for high quality printing options such as offset or digital printing, both of which vary in terms of production quantity, results, and turnaround times.

To further lend a tactile appeal and rich look to these boxes, brands can consider methods such as embossing and debossing for a raised or recessed design, foil stamping for metallic or holographic accents, and spot UB for a glossy touch to specific box elements that need to be highlighted. To bring a velvety touch to these boxes, they can also consider soft-touch lamination.

4. Design Elements

The entire box design should be made in a manner to appeal fully to the target audience. For this, brands should consider different box aspects. The colors that not only complement the nail polish but also exhibit the brand’s aesthetics need to be selected. Choose fonts that are readable and align with your brand’s persona.

The use of high-quality pictures and illustrations is the key to winning box designs that instantly pique the target audience. Brands also need to ensure their logo is prominently displayed at the important areas of the box and should also avoid cluttering the design.

5. Functionality

Brands need to look into features that make their nail polish boxes functional and add to the convenience while unboxing. Using window cutouts can help the customers easily see the nail polish color and make their buying decision without opening the box. Adding inserts can help in better segregation of multiple items inside a single box while providing maximum safety to the items during shipping. Using easy-to-open mechanisms can further enhance the accessibility of these boxes and ensure a smooth unboxing while adding to the professional image of the brand itself.

6. Quality Control

Consistency in the quality of the product is important especially when it is being manufactured. Set a standard of quality with your manufacturer and keep a check on samples while they are being made. Perform durability tests to see if the boxes can go through shipping and handling and make sure the color, print quality and structure of the boxes are made as per the requirements. Brands should collect feedback from customers and make adjustments accordingly in order to sustain and enhance quality.

One must not forget that investing in high quality packaging will, in the long run, pay off since the customers will be more likely to buy the product due to its packaging. To get the best quality custom nail polish boxes, look no further than Packaging Mania. Get up to 30% discount on same-day order.

  • United States

Leave a comment
Your email address will not be published. Required fields are marked *